6 Ways to Improve Your Employer Brand

By Brad Stemmler | Published September 2, 2020
In the age of digital and social media, making efforts to improve employer brand have become an important endeavor.  What people think of your company’s culture significantly impacts your ability to attract and retain a quality workforce.  Candidates have a wealth of information at their fingertips and more than ever before they are searching the web to learn about prospective employers before accepting a new position.  Studies have shown that a strong employer brand can also improve retention by 28% (source)

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When it Comes to Recruiting, You Can Lead a Horse to… Lumber?

By Brad Stemmler | Published July 30, 2020
A number of weeks ago, I called the CEO for a precision metal manufacturer.  I heard they were hiring for a Director of Manufacturing and we wanted to recruit the position. The CEO explained that, while they sometimes outsource recruiting, they had a lot of applicants for the position and didn’t need exclusive support.  I didn’t capture their business (you can’t win them all), but he invited me to contingently send any resumes I thought might match the position.  This conversation was actually typical for a lot of sales calls.

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